Identity Illustration About
Identity with Joy
Identity work begins with understanding the essence of an idea and how it should be seen and felt. Each project explores how clarity, coherence, and a sense of joy can come together to create something memorable.



Finnair • Identity renewal
Caisa Cultural Center • Identity
Nuvoo • Identity renewal
Nordic Nano • Visual identity
Matkahuolto • Identity
K-Citymarket • Identity
Posti • Identity renewal
K-Market • Identity, Illustration system
Kiinteistömaailma • Visual identity
Suunto • Brand guidelines 
Annantalo • Identity, Illustration
Hopkins • Identity, Illustration
Asko • Identity
Teollisuusliitto • Identity
Buildbite •Identity
Helsingin Kaupunkitilat • Identity
Fondia • Identity renewal
MTK Finland • Grüne Woche  
Cloetta, Real Fruit • Visual development & Packaging
Vantaan Viihde Orkesteri • Identity
Töölö Urban • Identities
Black Horse • Identity & Package renewal






ABOUT

Picra is the studio of Helsinki-based graphic designer Jarkko Ojanen, specialising in graphic design and illustration.

Picra helps brands stand out through clear, distinctive and purposeful design. With years of experience across the field, the studio works with a wide range of businesses and creative professionals, from tailored visual identities and illustration systems to complete brand expressions, for both large and small companies across industries.

Every project is grounded in the client's core strategy, ensuring design serves a real and lasting purpose.





STUDIO

Picra
Iso Roobertinkatu 3-5
00120 Helsinki
Finland

CONTACT


→ Email
→+358 44 548 0111